Wednesday, September 3, 2008

The Designer's Grid

They are indeed...

Simply put: Grids are "a series of intersecting axes that create horizontal and vertical divisions of space on a page." (Layout Workbook)

To a graphic designer, however, a grid is an invaluable tool to assist with the placement of visual elements (mostly text and images) and their alignment to each other in order to create compelling and interesting visual forms and compositions.

It is commonly thought that the origins of the modern grid originate from the time of World War II, when designers Max Bill, Emil Ruder, Josef Müller-Brockmann all questioned the conventional page layout and set to work creating a new, more aesthetically pleasing alignment system. As a result, the International Typographic Style was born, and grids became a necessity for graphic artists.

Grids make Illustrator's and Graphic Design artist's work appear neat, tidy and aligned. Without them, our work would appear out of place, crooked and wholly unprofessional. Grids give us consistency to make our work as close to perfect as humanly possible.

No comments: